Hide the price, the button, or both
They are separate role lists. Show a price with no way to buy, or a buy button with pricing on request — whichever your sales process needs.
Enforced, not just hidden
Hiding add-to-cart marks the product as not purchasable, so the button disappears from the product page and the shop loop and the product cannot be added by URL.
Decided by role
Target guests, customers, or any custom role. Signed-in trade accounts see full pricing while everyone else sees a catalog.
Global with exceptions
Set the rule once for the store, then override it on the products that should behave differently.
These are the actual options in the plugin — no roadmap items, no “coming soon”.
Global visibility
- Hide price from selected roles — the price is removed from product price HTML
- Hide add to cart from selected roles, including in the shop loop
- Any WordPress role can be targeted, including guests
Per product
Product data → Pricing.
- Override the hidden-price roles for this product
- Override the hidden add-to-cart roles for this product
- Leave on Default to keep following the global rules
Works with Role Based Pricing
- Same settings screen and the same per-product override
- Role discounts and hidden prices can run at once
- Hidden price wins over any adjustment for that role
Trade-only pricing
Guests browse the catalog; approved trade accounts sign in and see prices and a buy button.
Quote-based selling
Hide add-to-cart on made-to-order products so enquiries arrive as conversations rather than orders.
Catalog mode
Run the store as a showcase, with ordering handled by phone, a rep or a separate channel.
Hide Add to Cart and Price is one of 13 WooCommerce extensions bundled inside Atomic Addons — no separate plugin, no separate licence.
All WooCommerce extensions- Hides
- Price, add-to-cart, or both
- Targeting
- Any WordPress role, guests included
- Enforcement
- Product marked not purchasable
- Scope
- Global rules with per-product override
- Settings
- Shared with Role Based Pricing
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